for the new SG home owner
[ The Florence Residences ]
Project Details
Address: Hougang Avenue 2
District: D19 – Serangoon Garden, Hougang, Punggol
Developer: Logan Property
Tenure: 99 years leasehold
Expected TOP: 2023
Land size area: 389,239 sqft
Total no. units: 1410
Video Tour
Here’s a video of the 3 bedroom unit. Virtual tours are for other unit types are available upon request.
Unit Mix
Estimates and Pricing
(Based on Edgeprop, Land Sales)
Land cost – 842 psf
Construction, land financing, professional, legal, taxes, marketing and other cost ~ 492 psf
Breakeven cost ~ 1334 psf
Some indicative pricing for best buys units:
1 Bedroom | $706,000 | 1,459 psf |
1 Bedroom + Study | $793,000 | 1,505 psf |
2 Bedroom + Study | $1,111,000 | 1,587 psf |
2 Bedroom Classic | $936,000 | 1,474 psf |
2 Bedroom Deluxe | $998,000 | 1,496 psf |
3 Bedroom Classic | $1,304,000 | 1,393 psf |
3 Bedroom Deluxe | $1,442,000 | 1,425 psf |
4 Bedroom Classic | $1,770,000 | 1,394 psf |
4 Bedroom Deluxe | $1,921,000 | 1,383 psf |
5 Bedroom | $2,440,000 | 1,453 psf |
*updated on 20 June 2020
Actual Location
Showflat Location
Amenities
Connectivity
Hougang Bus Interchange
Hougang MRT Station
Kovan MRT Station
Future Cross Island Line (CRL)
Food
Lola’s Cafe
Ice Edge Cafe
Knuckles Bistro
Hatter Street Cafe
Ponggol Nasi Lemak Ctr
Heng Long Teochew Porridge
Sin Chie Toke Huan Hainanese Curry Rice
Bee Kee Wanton Mee
Kovan 209 Food Ctr
Teck Chye Food St
Hougang Hainanese Village Ctr
Chomp Chomp Food Ctr
Yaowarat Thai Kway Chap
Hansik Korean Family Restaurant
Ding Tele Shanghainese Restaurant
Tachinomiya Japanese Bar
Education
Holy Innocents’ Pri Sch
XinMin Pri/Sec Sch
Montfort Jnr/Sec Sch
Rosyth Sch
Yio Chu Kang Pri Sch
Holy Innocents’ High Sch
Bowen Sec Sch
Lycee Francais De Singapour
My First Skool
Little Paddington Preschool Serangoon
Pat’s Schoolhouse Serangoon
Hillside World Academy
Junior Champs Preschool Kovan
Paya Lebar Methodist Girls’ Pri/Sec Sch
Pat’s Schoolhouse Aroozoo
Xinghua Pri Sch
DPS Int’l Sch Singapore
Dimensions Int’l College (Main Campus)
CHIJ Our Lady of the Nativity
CHIJ Our Lady of Good Counsel
Industrial
Ang Mo Kio Industrial Park 2
Serangoon North Industrial Park
NTT Serangoon Building
Lor Halus Industrial Park (U/C)
Defu Industrial Estate
Defu Industrial City (U/C)
Tai Seng Industrial Estate
Site Plan
Developer
Logan Property – Established in 1996, Logan Property Holdings Company Limited is a well-renowned integrated real estate developer and was listed on the Hong Kong Stock Exchange in 2013. The Group has received Grade-A qualifications in property development, general construction contracting and engineering design. Over the years, the Group has built a strong track record in building numerous residential properties in China and is well-known for its quality developments in the Guangdong-Hong Kong-Macau Greater Bay Area.
To date, the Group is considered as one of the best property developers in China and has expanded its business to overseas markets such as Hong Kong and Singapore. Logan Property’s mission of ‘Building a Better Life’ has led to the creation of over 110 residential projects and has improved the quality of over 600,000 lives. Logan Property has been awarded The Typical Projects of China Real Estate Developers Award from 2016-2018 for its work on the Great Bay Area of Guangdong-Hong Kong-Macau. The Group was ranked 29th in the China Top 100 Real Estate Developers, 3rd in Top 10 value investment stock and 295th in Fortune China’s Top 500 Enterprises in 2017 – a testament to Logan Property’s expertise and continuous commitment to excellence.
Logan Property’s is also the developer of award winning development – Stirling Residences
Assessment of The Florence Residences
Pros
- Located in well established matured estate Kovan area with wide choices of F&B in the vicinity
- Club-Condo concept – 128 facilities and 12 clubs such as 80m Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more
- 2-years complimentary classes and workshops, as well as concierge services
- One of the more affordable condo choices in the market
- Room for capital appreciation as there are surrounding plots of land zoned for residential purposes, including an integrated development at the Hougang MRT interchange
Cons
- Not exactly near to Hougang or Kovan MRT at the moment. Nonetheless, once the Cross Island Line is in operation in 2029, the residents should be able to reach the entrance of the new Hougang MRT station in around 6 minutes, which is about 500m from the main entrance of the condo.
Floor Plans
Here’s the floor plan for the 3 bedroom classic (926 sqft), as featured in the above video.
Registration of interest
At SG First Home, we respect the importance of customer privacy, if you would like to request for a follow-up and the latest updates (including the complete set of floor plans, e-brochure, price changes, our assessment on the potential of The Florence Residences as well as the choice units within the development), please leave us your contact details and we promise to get back to you within 2 working days.