[ The Florence Residences ]

Project Details

Address:  Hougang Avenue 2

District: D19 – Serangoon Garden, Hougang, Punggol

Developer: Logan Property

Tenure: 99 years leasehold

Expected TOP: 2023

Land size area: 389,239 sqft

Total no. units: 1410

Video Tour

Here’s a video of the 3 bedroom unit. Virtual tours are for other unit types are available upon request. 

Play Video

Unit Mix

Estimates and Pricing

(Based on Edgeprop, Land Sales)

Land cost – 842 psf

Construction, land financing, professional, legal, taxes, marketing and other cost ~ 492 psf

Breakeven cost ~ 1334 psf

Some indicative pricing for best buys units:

1 Bedroom


1,459 psf

1 Bedroom + Study


1,505 psf

2 Bedroom + Study


1,587 psf

2 Bedroom Classic


1,474 psf

2 Bedroom Deluxe


1,496 psf

3 Bedroom Classic


1,393 psf

3 Bedroom Deluxe


1,425 psf

4 Bedroom Classic


1,394 psf

4 Bedroom Deluxe


1,383 psf

5 Bedroom


1,453 psf

*updated on 20 June 2020

Actual Location

Showflat Location



Hougang Bus Interchange

Hougang MRT Station

Kovan MRT Station

Future Cross Island Line (CRL)



Lola’s Cafe

Ice Edge Cafe

Knuckles Bistro

Hatter Street Cafe

Ponggol Nasi Lemak Ctr

Heng Long Teochew Porridge

Sin Chie Toke Huan Hainanese Curry Rice

Bee Kee Wanton Mee

Kovan 209 Food Ctr

Teck Chye Food St

Hougang Hainanese Village Ctr

Chomp Chomp Food Ctr

Yaowarat Thai Kway Chap

Hansik Korean Family Restaurant

Ding Tele Shanghainese Restaurant

Tachinomiya Japanese Bar




Holy Innocents’ Pri Sch

XinMin Pri/Sec Sch

Montfort Jnr/Sec Sch

Rosyth Sch

Yio Chu Kang Pri Sch

Holy Innocents’ High Sch

Bowen Sec Sch

Lycee Francais De Singapour

My First Skool

Little Paddington Preschool Serangoon

Pat’s Schoolhouse Serangoon

Hillside World Academy

Junior Champs Preschool Kovan

Paya Lebar Methodist Girls’ Pri/Sec Sch

Pat’s Schoolhouse Aroozoo

Xinghua Pri Sch

DPS Int’l Sch Singapore

Dimensions Int’l College (Main Campus)

CHIJ Our Lady of the Nativity

CHIJ Our Lady of Good Counsel



Ang Mo Kio Industrial Park 2

Serangoon North Industrial Park

NTT Serangoon Building

Lor Halus Industrial Park (U/C)

Defu Industrial Estate

Defu Industrial City (U/C)

Tai Seng Industrial Estate

Site Plan


Logan Property Established in 1996, Logan Property Holdings Company Limited is a well-renowned integrated real estate developer and was listed on the Hong Kong Stock Exchange in 2013. The Group has received Grade-A qualifications in property development, general construction contracting and engineering design. Over the years, the Group has built a strong track record in building numerous residential properties in China and is well-known for its quality developments in the Guangdong-Hong Kong-Macau Greater Bay Area.

To date, the Group is considered as one of the best property developers in China and has expanded its business to overseas markets such as Hong Kong and Singapore. Logan Property’s mission of ‘Building a Better Life’ has led to the creation of over 110 residential projects and has improved the quality of over 600,000 lives. Logan Property has been awarded The Typical Projects of China Real Estate Developers Award from 2016-2018 for its work on the Great Bay Area of Guangdong-Hong Kong-Macau. The Group was ranked 29th in the China Top 100 Real Estate Developers, 3rd in Top 10 value investment stock and 295th in Fortune China’s Top 500 Enterprises in 2017 – a testament to Logan Property’s expertise and continuous commitment to excellence.


Logan Property’s is also the developer of award winning development – Stirling Residences 

Assessment of The Florence Residences


  • Located in well established matured estate Kovan area with wide choices of F&B in the vicinity
  • Club-Condo concept – 128 facilities and 12 clubs such as 80m Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more
  • 2-years complimentary classes and workshops, as well as concierge services
  • One of the more affordable condo choices in the market
  • Room for capital appreciation as there are surrounding plots of land zoned for residential purposes, including an integrated development at the Hougang MRT interchange


  • Not exactly near to Hougang or Kovan MRT at the moment. Nonetheless, once the Cross Island Line is in operation in 2029, the residents should be able to reach the entrance of the new Hougang MRT station in around 6 minutes, which is about 500m from the main entrance of the condo.

Floor Plans

Here’s the floor plan for the 3 bedroom classic (926 sqft), as featured in the above video.

Registration of interest

At SG First Home, we respect the importance of customer privacy, if you would like to request for a follow-up and the latest updates (including the complete set of floor plans, e-brochure, price changes, our assessment on the potential of The Florence Residences as well as the choice units within the development), please leave us your contact details and we promise to get back to you within 2 working days.

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